Statistics
Consumer Behavior45% of Consumers Purchase Based on AI Recommendations
AI recommendations have become a key factor in consumer purchase decisions, second only to friend and family recommendations.
Key Statistics
Purchase from AI recs
SurfIO Research
Purchase influence rank
Gartner 2026
Higher influence than traditional ads
Statista 2026
Avg AI-influenced order value
SurfIO Research
AI Recommendation Purchase Funnel
68% of consumers use AI search for pre-purchase research, and 45% purchase directly based on AI recommendations. AI recommendation influence ranks #2, behind only friend/family recommendations (52%), ahead of social media (31%) and traditional ads (18%).
Friend/family influence
AI recommendation influence
Social media influence
Traditional ads influence
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