Prompt Optimization is a concept unique to AEO. Traditional SEO researches search keywords, while AEO needs to research how users converse with AI assistants.
How users converse with AI assistants differs significantly from search engine queries: more natural language, more specific, more contextual. For example, users might ask 'recommend an accounting firm in Central specializing in tax planning for SMEs' rather than searching 'Central accountant'.
Prompt optimization strategies include: researching common AI query patterns, optimizing content to match natural language queries, and building content matrices covering different query intents.