Knowledge Graph is how AI understands the world. Google's Knowledge Graph contains over 500 billion facts connecting billions of entities.
For AEO, your brand needs a clear entity identity in the Knowledge Graph. This means search engines and AI systems know what your company is, what it does, which market it serves, and how it relates to other brands.
Methods to build Knowledge Graph presence include: Wikipedia / Wikidata entries, Google Business Profile, structured data markup, and consistent brand information across platforms.