GEO is a broader concept than AEO. AEO focuses on search scenarios, while GEO covers all generative AI systems — including AI assistants, AI writing tools, AI research tools, and AI shopping assistants.
The core of GEO is making your brand and content correctly understood, cited, and recommended across all AI interactions. This includes optimizing your online presence so AI training data accurately reflects your brand, structuring your content so AI can effectively extract information, and building cross-platform brand consistency.